Shrink Sleeves

Shrink Sleeve Label Quick Facts

Shrink Sleeve Labels: Expand Your Brand Story

Shrink Sleeve labels, or shrink sleeves as they’re commonly called, are quickly becoming the go-to choice for brand managers looking to further their brand story by maximizing the real estate on their product packaging. They can be used on bottles, cans, tins, pots, jars – whatever vessel you choose.

Shrink sleeves are the fastest growing option for businesses looking to promote their brands while being environmentally conscious. Shrink Sleeve labels are full-color 360-degree printed labels that utilize heat in the application process to conform the label to the shape of the product. One of the greatest benefits of employing shrink sleeve labels above the more traditional type is the ability to have dynamic artwork and graphic designs displayed on the most unique packaging sizes and odd-shaped containers while easily including a tamper evident seal. The durability of shrink sleeves help them withstand the toughest packing, transporting and shelving conditions ensuring your brand story remains intact from production to consumer.

“Shrink-sleeve labels combined with high-contour bottles not only possess a superior overall appearance; but also create a stronger emotional connection to consumers.” – AC Nielsen study Shrink Films: An Alternative to Traditional Labels, 2010

“This translates into 150% more container coverage and greater opportunity for emotional connection for only an approximate 25% cost increase.” – bxpmagazine.com.

The printing of the label is done on the inside of the shrink sleeve, protecting your brand message from the elements, as well as bumps and scuffs endured during distribution ensuring your brand story remains intact for customers to see.

Are Shrink Sleeves Environmentally Friendly?

Because Shrink Sleeves are shrink-to-fit technology, no adhesives are necessary making separation from the container extremely easy – and yes, more environmentally friendly. The PETg, PVC, OPS, and PLA materials and vegetable-based inks used in shrink sleeve printing are easily separated making sorting and recycling, or composting processes much easier as well.

Label Comparisons

Shrink Sleeves: Design to Print to Distribution

Experience The think4D Difference

think4D’s forte is a flexographic printing technique or printing on plastic. In addition to Shrink Sleeves, we also print In Mold Labels, and Thermoformed Packaging (blisters, clamshells, etc.) with a patented process that can print-to-form to within 1mm!  This technique is not only highly accurate, but makes for an exquisitely crafted, attention commanding product.

We’ve worked hard to ensure our process leaves you feeling as good about us, as you will about your labels. We’ll be with you every step of the way from design to distribution. Our dedicated sales, and customer support reps work alongside our team of experts in design and distortion, colour, ink, printing, purchasing, distribution and more. While shrink sleeves are becoming more ubiquitous, the think4D difference will always be unique.

Shrink Sleeve Label Design

It starts with our shrink sleeve design services. Not everyone offers this. But it’s a service our clients have found to be very beneficial, and we feel the same. Being involved from the start makes subsequent steps all that much easier. For example, if we’re involved during the design of your shrink sleeve label, we can make suggestions based on their effects with material selection, distortion, colour matching, decoration selection, lamination, and printing. We have well-educated, trained, artistic designers who have been involved in every aspect from complete design to trusted advisor experienced with pre-distorting graphics for shrink sleeves and thermoformed packaging.

 Shrink Sleeve Labels: The Pre Distortion Process

Creating your label design for a shrink sleeve that shrinks to fit the contours of a shaped package or bottle requires a little different process than your traditional label. As your design will be shrunk from the original flat 2D design, it requires us to pre-distort the image so that it looks as it should after shrinking over your bottle or package.

This is done using a variety of techniques but starts with a sample of your bottle or package. Then using grid samples, digital design and 3D rendering software we create a digital 3D model of it and then ensure the model matches the end product.

Have questions about whether your artwork will fit your package shape?
Connect With One of Our Experts HERE

Then, it’s a matter of being willing to work with you throughout the process to ensure that your project is a complete success; from prototyping, to line trials, and finally to distribution.

Read more about our Complete Design to Distribution process HERE

Shrink Sleeve Decorations from think4D

Inducing Love at First Sight, Touch, or Smell!

If our customer service and streamlined processes aren’t your favourite parts of your experience with us, we think our decorations might be everyone’s next choice. Anyone can put ink on plastic, but the decorations are the showstopper. Advertising is all about the senses – you need your shrink sleeve to attract attention before passing on your brand message.

Take a closer look at each of our available decorations below. From the usual gloss and glow effects, to glitter, foil, textures and even scents!

To learn more about each of our label decorations visit: think4D Decorations

Matte & Gloss UV	Foil	Glitter	Holographic Foil
Cast & Cure	Gritty	Pearlescent	Texture
Scented	Mirafoil® Metallic

Shrink Sleeves Printed By think4D

Luthers Original copy

20190503_083126

20190516_105557

think4D – Shrink Sleeve – Vernon’s Grind – 100x300px

think4D – Shrink Sleeve – Sparkle & Shine – 100x300px

Luthers ThaiMango copy

think4D – Shrink Sleeve – Green Gobbler – 100x300px

Luthers Peach Cobbler copy

think4D – Shrink Sleeve – Jolly Rancher Martini – 100x300px