WOW F/X

think4D offers an extensive variety of advanced UV decorative and tactile coatings to elevate retail shelf presence! These printed special effects, or WOW f/x, are applied in line using an HD Flexo press during the printing process, providing maximum effect for minimal cost. Truly eye-catching innovation from first “sight” and “touch”!

Below is a list of our most popular WOW f/x, but we are continually researching new, dynamic coatings to bring to our collection. Our design team can also work with your vision or concepts to recommend an ideal combination for optimal results!

STANDARD COATINGS

  • Gloss UV Coating: a high gloss effect that can be applied in a spot or flood application, providing exceptional clarity, flexibility, and strong rub resistance. This effect is also available for flood application in Gloss Lamination for added durability.
  • Matte UV Coating: a matte effect that can be applied in a spot or flood application, providing a soft sheen with glare-reducing qualities, flexibility, and strong rub resistance. This effect is also available for flood application in Matte Lamination for added durability.
  • The combination of these two coatings on the same printed piece can maximize the visual contrast between the gloss and the matte areas. The results are striking, with the glossy areas “popping” and projecting out at the viewer.

OVERPRINTABLE COLD FOIL

    • Providing a true metal-effect, Cold Foil is available in a variety of colors including silver, gold, and bronze.
    • Print can be applied over the cold foil to add a metallic shimmer behind graphics or branding.

GLITTER COATINGS

    • Glitter Coatings add sparkle for extra shine. Finely cut squares of metalized film add a subtle texture to the radiant glittering effect of this coating.
    • Typically used in spot applications, Glitter Coatings accent existing design features with an eye-catching shimmer!

HOLOGRAPHIC FOILS

    • We offer a variety of Holographic Foil patterns with exceptional brilliance and shimmer.
    • Standard, cost-effective anti-counterfeiting foils or Custom Security Solutions are also available for added security measures.

GRITTY COATINGS

    • Gritty Coatings provide a sandpaper or granular effect, creating a genuine tactile feel to enhance shelf presence.
    • This coating can be used in spot or flood applications with exceptional clarity, flexibility, and strong rub resistance.

MIRAFOIL® METALLIC COATINGS

    • An over-printable UV metallic coating perfect for spot applications. This coating provides a matte-foil effect for a softer metalized look.
    • MiraFoil® Metallic Coatings are a fully recyclable and sustainable alternative to Cold Foil applications. 

CAST & CURE™ HOLOGRAPHIC EFFECTS

    • Cast & Cure™ provides a shimmering, holographic effect that is available in a variety of patterns and gradients. This effect can be used as an accent or focal point, integrating with the graphic design for an outstanding visual impact.
    • The application process involves the use of a reusable micro-embossed film that transfers the holographic image directly onto the material during printing. Cast & Cure™ is a sustainable and economic choice that is fully recyclable.
    • Standard, cost-effective anti-counterfeiting Cast & Cure™ or Custom Security Solutions are also available for added security measures.

RUB’NSMELL® SCENTS

    • Rub’nSmell® coatings provide a vibrant, durable scent that is activated by touch. This coating maximizes packaging performance to bring consumer awareness for a scented product on shelf.
    • The coating is applied in line during the printing process – no stickers required! This provides flexibility to add scent directly to a logo or an image representing the specific fragrance.
    • Custom scents are available by microencapsulating fragrance oils to give consumers the opportunity to experience unique scents before purchase. Standard Rub’nSmell® scents are also available, including peppermint, lime, apple pie, cherry, gingerbread, and many more.

PEARLESCENT COATINGS

    • Pearlescent Coatings provide an iridescent, shimmering effect with subtle undertones of luminous colors.
    • This effect is spot applied and adds a sparkle similar to Glitter Coatings. For added intensity, a concentrated coating can be applied, which will add a slight pearl-like color to the effect.

MIRACURE TEXTURE COATINGS

    • Miracure Texture Coatings provide a dimensional finish for a tactile effect that consumers can touch and feel. 
    • This effect is spot applied to produce several different textures, such as leather material, frosted glass, orange peel, or to create a wrinkle-like appearance.