Gillette Venus Swirl™ with think4D technology

Gillette Venus Swirl™ with think4D technology
Award-Winning Packaging

2015 Packaging Awards for:
Gillette Venus Swirl™ with FLEXIBALL™ with think4D technology

DuPont Award for Packaging Innovation – Silver The DuPont awards are recognized globally as the leading packaging awards program honoring innovations in packaging design, materials, technology, and processes across the entire packaging value chain.

AmeriStar Award for Packaging Innovation. Each year, the Institute of Packaging Professionals (IoPP) grants the Ameristar Awards, recognizing packages that demonstrate the best in these categories: Innovation, Product Protection, Economics, Package Performance, Marketing, Environmental Impact.

Tactile Innovation:
The Venus Swirl™ packaging incorporates think4D multi-dimensional technology to print and form the silver FLEXIBALL™ on the package. This think4D technology was described as a “Thermoforming Breakthrough” when featured on the cover of Packaging World in April 2014. The use of disruptive packaging innovation is matched by the disruptive product innovation inside – the Venus Swirl™ with FLEXIBALL™ technology.

Production Notes:
Printed in HD Flexo with Hybrid Screening and Kodak flat top dot technology – 175 LPI – 8 Spot colours. think4D sculpting was reviewed online in 3D via webinars and 3D printed parts were used for qualification. Kodak Prinergy workflow, Esko Hybrid Screening, OMET X-Flex Press, Sun Chemical UV Inks, Harper Anilox, 3M Tapes and .045” Kodak Flexcel NX plates. Roll-fed production for printing, forming and die cutting parts – the new multi-dimensional packaging lids drop right into all existing P&G automated production environments.

Add a new edge to bring added attention to your next product launch! “The Venus Swirl™ was a new product launch for P&G, and we wanted to come up with a new package design that created disruption on-shelf,” says Mike Marcinkowski, principal engineer, R&D, Procter & Gamble Global PackDev.