2015 Packaging Awards for:
Gillette Venus Swirl™ with FLEXIBALL™ with think4D technology
• DuPont Award for Packaging Innovation – Silver The DuPont awards are recognized globally as the leading packaging awards program honoring innovations in packaging design, materials, technology, and processes across the entire packaging value chain.
• AmeriStar Award for Packaging Innovation. Each year, the Institute of Packaging Professionals (IoPP) grants the Ameristar Awards, recognizing packages that demonstrate the best in these categories: Innovation, Product Protection, Economics, Package Performance, Marketing, Environmental Impact.
Tactile Innovation:
The Venus Swirl™ packaging incorporates think4D multi-dimensional technology to print and form the silver FLEXIBALL™ on the package. This think4D technology was described as a “Thermoforming Breakthrough” when featured on the cover of Packaging World in April 2014. The use of disruptive packaging innovation is matched by the disruptive product innovation inside – the Venus Swirl™ with FLEXIBALL™ technology.
Production Notes:
Printed in HD Flexo with Hybrid Screening and Kodak flat top dot technology – 175 LPI – 8 Spot colours. think4D sculpting was reviewed online in 3D via webinars and 3D printed parts were used for qualification. Kodak Prinergy workflow, Esko Hybrid Screening, OMET X-Flex Press, Sun Chemical UV Inks, Harper Anilox, 3M Tapes and .045” Kodak Flexcel NX plates. Roll-fed production for printing, forming and die cutting parts – the new multi-dimensional packaging lids drop right into all existing P&G automated production environments.
Add a new edge to bring added attention to your next product launch! “The Venus Swirl™ was a new product launch for P&G, and we wanted to come up with a new package design that created disruption on-shelf,” says Mike Marcinkowski, principal engineer, R&D, Procter & Gamble Global PackDev.
